Practical giveaways such as towels, caps and blankets offer a wide range of opportunities for brand promotion. Usually identified with personal products, they have become efficient tools in boosting customer service for the hospitality and leisure industries.
Hotels and resorts wanting to take customer service a notch up can do so by making sure they supply every room with plush towels and comfortable blankets bearing corporate logos. Similarly, cruise ships can ensure comfort over high seas by stocking cabins with ultra-soft towels and blankets.
Small gestures such as these are not lost on guests, many of whom are nitpicky about enjoying the comforts of home wherever they go. Guests will be sufficiently impressed that they will ask you where you get your towels and blankets, so it always helps to stock the gift shop with these.
Pampering is the sole reason people flock to salons and spas, and these companies can spoil their customers even more, starting with the softest towels. Adding corporate logos to hand and bath towels and even robes not only helps in building brand recall but also shows clients that you take customer service seriously.
Towels are also perfect giveaways for travel agencies and airlines wanting to promote an island resort or a destination. These monogrammed presents can be offered as rewards to customers who book and pay for their travel packages. In the same way, airlines wanting to emphasize that they go the extra mile to offer comfort might want to welcome transcontinental passengers with a rejuvenating package that includes a towel, eye mask, and soap.
