Towels played an iconic role in The Hitchhiker's Guide to the Galaxy. They are described as the most "massively useful thing an interstellar hitchhiker can have," an example usage being to ward off the gaze of the Ravenous Bugblatter Beast of Traal. The fictitious time/space traveler and Guide Researcher Ford Prefect uses the idiom "a hoopy frood who really knows where his towel is" to mean someone generally alert and aware. Some fans of Douglas Adams have seized on this idea, and towels are now considered a symbol of one's devotion to the Hitchhiker books, radio series, TV series, website, etc. Towel Day is held each year in memory of Adams.
In the cartoon South Park a character named Towelie is a walking, talking "RG-400 Smart Towel" manufactured by Tynacorp. He frequently reminds people to bring towels, because you'll never know when you'll need a towel.
Fans started using the Terrible Towel in 1975 to encourage the Pittsburgh Steelers as they sought (and eventually won) an NFL championship. The Terrible Towel has been in use by the Steelers since and is "arguably the best-known fan symbol of any major pro sports team".[1] Other sports teams have since started using so-called "rally towels" in support of their team.
In 1982 Roger Neilson, the then head coach of the Vancouver Canucks, waved a white towel on the end of a hockey stick in mock surrender at what he felt was a sequence of unfair penalties during a playoff game against the Chicago Blackhawks. This became known as Towel Power. The following game thousands of fans brought and waved towels and it has remained a traditional way for fans to show their support during the playoffs. During Playoff games, GM Place hands these towels out bearing the Canucks logo.
