Many companies make the employees wearing the same clothing. Wether did you know the benefits of the promotional material?
Companies may also opt to use a totally different color of the design to the shirt to make sure it will be clearly seen by people. Hence, companies should look for firms which offer the best materials and service and most often they are the once who give advices beforehand to make sure that you will have the best embroidered materials like polo shirts, caps and towels.
Moreover, people recognized a logo very well instead of the company's name thus awaking their awareness of the firm as well. Employees wearing embroidered shirts, custom caps also feel the belongingness to the company and making them more hardworking hence, it is definitely two birds in one stone promo. They would be more entice to speak about your company since it would be a lot easier for them to promote a logo that they are already wearing.
In fact, now most company do this. Thus it can be seen,. it is very important for the company.